Overview
Shell Business Operations (SBO) forms the operational backbone of business processes (ITES, HR, customer services, finance, and other key functions) that help deliver Shell’s business solutions across the globe. SBO’s have hubs in India, Philippines, Malaysia and Poland.
Case Timeline
2019-2020
Brand
Shell SBO | Employee Referral program campaign, Social Media, Digital Ads creatives, Events collaterals
The Ask
Shell recruits a lot of young talent from various education institutes on day zero of the placement. But there is a lot of competition to attract these young talent and therefore Shell wanted to create a series of collaterals to engage them as well as to leave a lasting impression in their minds.
Why Join Shell
We chalked out clear communication for the Gen-Y and Gen-Z talent to take informed decision for “Why join Shell”. This included giving a Global overview of the organization, its presence and operation in India, Shell SBO business and its relevance in the Shell ecosystem, SBO in respective location, various teams that work within SBO, testimonials from leaders and tenured team-members, CSR and D&I initiatives, etc.
Taking their mind-share
We planned the campaign to start a week before the placement day, with showcasing social media ads targeted towards students and releasing pre-placement recruitment ads on college magazines/newsletter. On the d-day, we placed posters and standees across prominent locations and had a lot of reading material ready for everyone coming to Shell booth. We even had crosswords and videos screen to engage the audience who had to wait to speak to Shell team-members manning the booth.
