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Diversifying Amdocs’ Employer Brand Social Media Strategy
Amdocs India is a leading software & services provider to communications & media companies across the globe, providing innovative products, services and delivery solutions in areas of enterprise businesses, customer digital experiences, mobile financial services, IOT, intelligent operations, testing and more.
Our partnership with Amdocs India began in 2021 with three key objectives – to extend their global Make it Amazing employer brand campaign across their social handles; to run organic and paid job marketing and recruitment campaigns that would increase the number of applicants in the talent pool for key roles; and to answer the question they approached Velocita with— There’s so much we do everyday, what do we publish on social media?
2021 – Present
Amdocs | Employer Branding, Social Media Marketing, Paid Campaigns, Videos
Amdocs unlocks companies’ innovative potential, empowering them to transform their boldest ideas into reality, and make customer experiences which are truly amazing- communicating this promise to teams across Amdocs and prospective employees was easier said than done. The employer branding team was looking to build an irresistible content proposition and experience that engages their online audience.
To truly leverage the wide range of activities, happenings and events at Amdocs it was important to create specific content buckets for Social Media. Employee growth stories, company culture nuggets, diversity and inclusion and leaders speak were a few of the key differentiators in the content mix for Amdocs. A key initiative by the CSR team at Amdocs received great engagement online, called “The Joy Of Giving” consisted of employees performing interesting challenges and other initiatives like taking paid time off to volunteer for social causes or giving back to the community via donation programs.
Amdocs excels in diversity hiring initiatives and programs. To highlight this, we created a series of posts celebrating women working at Amdocs along with specially abled talent with them speaking about policies and practices at the workplace. The resulting series led to a 12% increase in followers in the subsequent months since the campaign was run.
With a goal to increase the applicant pool for evergreen roles like tech and software engineering, we modelled recruitment posts on contemporary pop culture. Breaking bad, Money Heist, Sacred Games and a few other blockbuster series were creatively used to design job marketing assets.
Another key part of the content mix was painting the senior management team as thought leaders in the space. Posts about the leaders’ published thought pieces on management, leadership, etc. were created and promoted.