[vc_row motts_theme_padding=”no” use_container=”yes”][vc_column][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJicmVhZGNydW1iLWJnJTIyJTNFJTBBJTNDYSUyMGhyZWYlM0QlMjIlMkZhZHdvcmRzJTJGZGlnaXRhbC1tYXJrZXRpbmclMkYlMjIlM0VEaWdpdGFsJTIwTWFya2V0aW5nJTNDJTJGYSUzRSUyMCUzQ2klM0UlM0MlMkZpJTNFJTIwJTNDc3BhbiUyMGNsYXNzJTNEJTIyc2VsZWN0ZWQlMjIlM0VQcmlvbmUlM0MlMkZzcGFuJTNFJTBBJTNDJTJGZGl2JTNFJTBBJTBBJTNDZGl2JTIwY2xhc3MlM0QlMjJmb3JtLXRvZ2dsZSUyMiUzRSUwQSUyMCUyMCUzQ2ElMjBocmVmJTNEJTIyJTJGYWR3b3JkcyUyRmRpZ2l0YWwtbWFya2V0aW5nJTJGJTIyJTNFRW5xdWlyeSUzQyUyRmElM0UlMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row motts_theme_padding=”no” use_container=”yes”][vc_column][ts_image image=”4708″ title=”Shaping india’s feature.”][\/vc_column][\/vc_row][vc_row motts_theme_padding=”no” use_container=”yes” el_class=”wrapper-work-header”][vc_column][vc_row_inner][vc_column_inner el_class=”border-bottom” width=”2\/3″][ts_portfolio_text_content]<\/p>\n
Prione Business Services or Prione is a joint venture between Catamaran Ventures and Amazon India. Prione’s vision was to enable Indian small and medium businesses (SMBs) in the fast growing digital economy by creation and facilitation of SMB capabilities to online audiences, they help educate and onboard sellers to take their business online on Amazon.in. Prione partnered with Velocita to run ad campaigns to attract sellers wishing to sell on Amazon.[\/ts_portfolio_text_content][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/4″][ts_portfolio_text_content]<\/p>\n
2018 – 2019[\/ts_portfolio_text_content][\/vc_column_inner][vc_column_inner width=”3\/4″][ts_portfolio_text_content]<\/p>\n
Prione<\/strong> | Performance Marketing, Social Media Marketing, Digital Marketing[\/ts_portfolio_text_content][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row motts_theme_padding=”no” use_container=”yes”][vc_column width=”1\/4″ el_class=”py-4 prione-logo”][vc_single_image image=”4709″ img_size=”full” el_class=”prione-logo-img”][ts_portfolio_text_content]<\/p>\n The solution was to run an innovative lead generation campaign, developing a cross-channel strategy across Facebook and Google. Combined with a sophisticated approach to audience segmentation, we helped connect Prione with highly targeted SMBs and generate thousands of new customer acquisitions across the country. [\/ts_portfolio_text_content][\/vc_column][vc_column width=”3\/4″ el_class=”w-100-img fullimg05″][ts_image image=”4716″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” anchor_wrap_section=”no” el_class=”wrapper-eblon01″][vc_column][ts_image image=”4711″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” anchor_wrap_section=”no” el_class=”wrapper-excelity01 prione-text02″][vc_column][ts_portfolio_text_content]<\/p>\n As of June 2021, Prione has enabled more than 4,000 small and medium businesses (SMBs) in India across 30+ product categories through the help of the campaigns we\u2019ve run. We hope to create the largest and most active SMB network in Indian e-commerce.[\/ts_portfolio_text_content][ts_image image=”4712″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” motts_theme_padding=”no” use_container=”yes” css=”.vc_custom_1639043963381{margin-right: 0px !important;padding-right: 0px !important;background-color: #f68951 !important;}”][vc_column width=”1\/4″ el_class=”py-4 color-white”][ts_portfolio_text_content]<\/p>\n Through a deep analysis of high opportunity potential target sellers, campaigns were segmented across a variety of attributes including interests, industry, geography and more. This segment-based strategy allowed for higher value acquisition growth within the target market and superior CPA.<\/p>\n To capitalize on cross-channel activation, Velocita leveraged customized remarketing audiences and a range of performance analytics tools to analyze and monitor attribution across Facebook and Google ads, strategically optimizing the media mix to maximize form-fills and reduce CPA.[\/ts_portfolio_text_content][\/vc_column][vc_column width=”3\/4″ el_class=”w-100-img fullimg05″ css=”.vc_custom_1638357829480{margin-right: 0px !important;padding-right: 0px !important;}”][ts_image image=”4713″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [vc_row motts_theme_padding=”no” use_container=”yes”][vc_column][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJicmVhZGNydW1iLWJnJTIyJTNFJTBBJTNDYSUyMGhyZWYlM0QlMjIlMkZhZHdvcmRzJTJGZGlnaXRhbC1tYXJrZXRpbmclMkYlMjIlM0VEaWdpdGFsJTIwTWFya2V0aW5nJTNDJTJGYSUzRSUyMCUzQ2klM0UlM0MlMkZpJTNFJTIwJTNDc3BhbiUyMGNsYXNzJTNEJTIyc2VsZWN0ZWQlMjIlM0VQcmlvbmUlM0MlMkZzcGFuJTNFJTBBJTNDJTJGZGl2JTNFJTBBJTBBJTNDZGl2JTIwY2xhc3MlM0QlMjJmb3JtLXRvZ2dsZSUyMiUzRSUwQSUyMCUyMCUzQ2ElMjBocmVmJTNEJTIyJTJGYWR3b3JkcyUyRmRpZ2l0YWwtbWFya2V0aW5nJTJGJTIyJTNFRW5xdWlyeSUzQyUyRmElM0UlMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row motts_theme_padding=”no” use_container=”yes”][vc_column][ts_image image=”4708″ title=”Shaping india’s feature.”][\/vc_column][\/vc_row][vc_row motts_theme_padding=”no” use_container=”yes” el_class=”wrapper-work-header”][vc_column][vc_row_inner][vc_column_inner el_class=”border-bottom” width=”2\/3″][ts_portfolio_text_content] Overview Prione Business Services or Prione is a joint venture between Catamaran Ventures and Amazon India. Prione’s vision was to enable Indian small and medium businesses (SMBs) in the fast growing digital economy by creation and facilitation of SMB capabilities to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-portfolio.php","meta":{"footnotes":""},"class_list":["post-5866","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/velocittaindia.com\/adwords\/wp-json\/wp\/v2\/pages\/5866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/velocittaindia.com\/adwords\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/velocittaindia.com\/adwords\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/velocittaindia.com\/adwords\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/velocittaindia.com\/adwords\/wp-json\/wp\/v2\/comments?post=5866"}],"version-history":[{"count":1,"href":"https:\/\/velocittaindia.com\/adwords\/wp-json\/wp\/v2\/pages\/5866\/revisions"}],"predecessor-version":[{"id":5867,"href":"https:\/\/velocittaindia.com\/adwords\/wp-json\/wp\/v2\/pages\/5866\/revisions\/5867"}],"wp:attachment":[{"href":"https:\/\/velocittaindia.com\/adwords\/wp-json\/wp\/v2\/media?parent=5866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Advanced Audience Segmentation, Cross-Channel Synergies & More<\/h3>\n
Results<\/h3>\n
Audience Segmentation<\/h3>\n
Cross-Channel Synergies<\/h3>\n