{"id":6566,"date":"2024-09-27T12:28:50","date_gmt":"2024-09-27T12:28:50","guid":{"rendered":"https:\/\/velocitabrand.com\/adwords\/?page_id=6566"},"modified":"2024-09-27T12:36:02","modified_gmt":"2024-09-27T12:36:02","slug":"nayara-energy","status":"publish","type":"page","link":"https:\/\/velocittaindia.com\/adwords\/nayara-energy\/","title":{"rendered":"Nayara Energy"},"content":{"rendered":"<p>[vc_row motts_theme_padding=&#8221;no&#8221; use_container=&#8221;yes&#8221;][vc_column][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJicmVhZGNydW1iLWJnJTIyJTNFJTBBJTNDYSUyMGhyZWYlM0QlMjIlMkZhZHdvcmRzJTJGZGlnaXRhbC1tYXJrZXRpbmclMkYlMjIlM0VEaWdpdGFsJTIwTWFya2V0aW5nJTNDJTJGYSUzRSUyMCUzQ2klM0UlM0MlMkZpJTNFJTIwJTNDc3BhbiUyMGNsYXNzJTNEJTIyc2VsZWN0ZWQlMjIlM0VOYXlhcmElMjBFbmVyZ3klM0MlMkZzcGFuJTNFJTBBJTNDJTJGZGl2JTNFJTBBJTBBJTNDZGl2JTIwY2xhc3MlM0QlMjJmb3JtLXRvZ2dsZSUyMiUzRSUwQSUyMCUyMCUzQ2ElMjBocmVmJTNEJTIyJTJGYWR3b3JkcyUyRmRpZ2l0YWwtbWFya2V0aW5nJTJGJTIyJTNFRW5xdWlyeSUzQyUyRmElM0UlMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row motts_theme_padding=&#8221;no&#8221; use_container=&#8221;yes&#8221;][vc_column][ts_agensy_video video_url=&#8221;https:\/\/velocitabrand.com\/\/wp-content\/uploads\/2021\/videos\/Nayara_6000_ROS.mp4&#8243;][\/vc_column][\/vc_row][vc_row motts_theme_padding=&#8221;no&#8221; use_container=&#8221;yes&#8221; el_class=&#8221;wrapper-work-header&#8221;][vc_column][vc_row_inner][vc_column_inner el_class=&#8221;border-bottom&#8221; width=&#8221;2\/3&#8243;][ts_portfolio_text_content]<\/p>\n<h3>Overview<\/h3>\n<p>Nayara Energy is a new-age downstream energy and fuel company of international scale established in August 2017, when Rosneft, a Russian integrated energy company along with an investment consortium comprising global commodity trading firm, Trafigura and Russia\u2019s investment fund, United Capital Partners bought a take in Essar Oil for $12.9 billion.<\/p>\n<p>In the 3 years that have followed, Nayara Energy has partnered with Velocita as their agency of choice for Social Media Marketing, New franchisee acquistion, annual report design, internal communications and marketing communication.[\/ts_portfolio_text_content][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][ts_portfolio_text_content]<\/p>\n<h3>Case Timeline<\/h3>\n<p>2020 \u2013 2023[\/ts_portfolio_text_content][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][ts_portfolio_text_content]<\/p>\n<h3>Brand<\/h3>\n<p><strong>Nayara Energy<\/strong> | Social Media Marketing, Videos, Digital Marketing, Lead Generation, Performance Marketing[\/ts_portfolio_text_content][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row motts_theme_padding=&#8221;no&#8221; use_container=&#8221;yes&#8221;][vc_column el_class=&#8221;w-100-img&#8221;][ts_image image=&#8221;6575&#8243;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; motts_theme_padding=&#8221;no&#8221; use_container=&#8221;yes&#8221;][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;py-4&#8243;][ts_portfolio_text_content]<\/p>\n<h3>Social Media Marketing<\/h3>\n<p>We designed and developed a collection of social media assets that helps Nayara Energy promote its major areas of expertise \u2013 it\u2019s focus on uplifting the communities that it works in (CSR) and it\u2019s aggressive retail network growth in the country, by combining static graphics and footage, animation and video.[\/ts_portfolio_text_content][\/vc_column][vc_column width=&#8221;3\/4&#8243; el_class=&#8221;w-100-img nayara-energy-img005&#8243;][ts_image image=&#8221;6574&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; anchor_wrap_section=&#8221;no&#8221; use_container=&#8221;yes&#8221;][vc_column][ts_image image=&#8221;6573&#8243;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; motts_theme_padding=&#8221;no&#8221; use_container=&#8221;yes&#8221; el_class=&#8221;full-p-topbottom&#8221;][vc_column width=&#8221;2\/5&#8243;][ts_portfolio_text_content]<\/p>\n<h3>Conceptualize, plan, create, schedule, post!<\/h3>\n<p><strong>Social media is a hugely important and influential tool for Nayara Energy in it\u2019s efforts to create awareness about the brand. We\u2019ve been their social media marketing partner for close to a year. We\u2019ve grown their overall audience by 25% in that period.<\/strong><\/p>\n<p>Their entire social media campaign generated more than 490,000 impressions with a total reach of over 74,000 unique visitors. Of those visitors, more than 3,600 clicked on the independent school\u2019s advertisements. That\u2019s a CTR of 0.73 percent, higher than the energy industry average of 0.53 percent reported by Google Ads, and 0.52 percent found on Instagram.[\/ts_portfolio_text_content][\/vc_column][vc_column width=&#8221;3\/5&#8243; el_class=&#8221;w-100-img text-right&#8221;][ts_image image=&#8221;6572&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; anchor_wrap_section=&#8221;no&#8221; use_container=&#8221;yes&#8221;][vc_column][ts_image image=&#8221;6571&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row motts_theme_padding=&#8221;no&#8221; use_container=&#8221;yes&#8221;][vc_column][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJicmVhZGNydW1iLWJnJTIyJTNFJTBBJTNDYSUyMGhyZWYlM0QlMjIlMkZhZHdvcmRzJTJGZGlnaXRhbC1tYXJrZXRpbmclMkYlMjIlM0VEaWdpdGFsJTIwTWFya2V0aW5nJTNDJTJGYSUzRSUyMCUzQ2klM0UlM0MlMkZpJTNFJTIwJTNDc3BhbiUyMGNsYXNzJTNEJTIyc2VsZWN0ZWQlMjIlM0VOYXlhcmElMjBFbmVyZ3klM0MlMkZzcGFuJTNFJTBBJTNDJTJGZGl2JTNFJTBBJTBBJTNDZGl2JTIwY2xhc3MlM0QlMjJmb3JtLXRvZ2dsZSUyMiUzRSUwQSUyMCUyMCUzQ2ElMjBocmVmJTNEJTIyJTJGYWR3b3JkcyUyRmRpZ2l0YWwtbWFya2V0aW5nJTJGJTIyJTNFRW5xdWlyeSUzQyUyRmElM0UlMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row motts_theme_padding=&#8221;no&#8221; use_container=&#8221;yes&#8221;][vc_column][ts_agensy_video video_url=&#8221;https:\/\/velocitabrand.com\/\/wp-content\/uploads\/2021\/videos\/Nayara_6000_ROS.mp4&#8243;][\/vc_column][\/vc_row][vc_row motts_theme_padding=&#8221;no&#8221; use_container=&#8221;yes&#8221; el_class=&#8221;wrapper-work-header&#8221;][vc_column][vc_row_inner][vc_column_inner el_class=&#8221;border-bottom&#8221; width=&#8221;2\/3&#8243;][ts_portfolio_text_content] Overview Nayara Energy is a new-age downstream energy and fuel company of international scale established in August 2017, when Rosneft, a Russian integrated energy company along with an investment consortium comprising global commodity trading firm, Trafigura and Russia\u2019s investment fund, United Capital Partners bought [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-portfolio.php","meta":{"footnotes":""},"class_list":["post-6566","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/velocittaindia.com\/adwords\/wp-json\/wp\/v2\/pages\/6566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/velocittaindia.com\/adwords\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/velocittaindia.com\/adwords\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/velocittaindia.com\/adwords\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/velocittaindia.com\/adwords\/wp-json\/wp\/v2\/comments?post=6566"}],"version-history":[{"count":6,"href":"https:\/\/velocittaindia.com\/adwords\/wp-json\/wp\/v2\/pages\/6566\/revisions"}],"predecessor-version":[{"id":6579,"href":"https:\/\/velocittaindia.com\/adwords\/wp-json\/wp\/v2\/pages\/6566\/revisions\/6579"}],"wp:attachment":[{"href":"https:\/\/velocittaindia.com\/adwords\/wp-json\/wp\/v2\/media?parent=6566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}