Overview
With a comprehensive range of digital infrastructure solutions, Altius Group, one of the world’s largest telecom infrastructure providers, is unlocking the transformative power of connectivity. Through its well-established network of approximately 257,000 sites across 22 telecom circles, Altius is helping millions of Indians to connect with content, enterprises, and essential services seamlessly. As a market leader in the telecom infrastructure domain, the company is transforming the future for Telecom Operators, Enterprises, and Connectivity Providers by delivering state-of-the-art services to help them adapt to the advent of IoT, 6G, Cloud Connectivity, and AI.
Case Timeline
2024
Brand
Altius | Brand Identity
The signature element is created from the negative space of the quotation marks.This element embodies the company’s core purpose of fostering conversations and ‘connecting people’. This distinct element not only enhances visual brand differentiation but also boosts brand recognition and association. It has to be noted that the symbol should not be used individually or independently for any form of communication or graphical representation.
Blending vision with visuals to create lasting impressions
The name ‘Altius’, signifying ‘higher’, was carefully chosen to echo the company’s high ambitions. It also created synergy with the brands under the company, namely Crest, Summit and Elevar, sharing a common thread with them, of ‘transcending to greater heights’ . A universal symbol of communication, the inverted commas (or quotation marks), was adapted in the brand’s logo form, laying emphasis on the brand’s core messaging – ‘connecting people’.
Making a bold statement through minimalistic approach
Our design approach emphasized simplicity and minimalism – attributes that yielded a distinctive visual language in the brand collaterals. A unified visual language tied it all together, creating a consistent and impactful brand presence.
Weaving the essence of the brand into festive communications
Employee gifts, client greetings and social media festive posts, all had the brand’s signature colours, designs, and imagery predominantly included within them. This helped us create the impact we set out to achieve for the brand, with employees and customers alike.