Overview
Bajaj Housing Finance Limited, a subsidiary of Bajaj Finance Limited and one of India’s most respected names in the Indian financial landscape, stands as a beacon of excellence and trust. Classified as an ‘Upper-Layer NBFC’ by RBI under Scale Based Regulation, and with a AAA credit rating, BHFL combines financial strength, operational efficiency, and exceptional customer experiences. Through its range of offerings like home loans, loans for commercial spaces, property renovation, and loans against property, the company aims to empower dreams of homeownership for millions of Indians.
Case Timeline
2023
Brand
Bajaj Housing Finance | Social Media
Turning concepts into likes,
shares and follows
Creative and fresh, we come up with ideas that convey BHFL’s message clearly, weaving a narrative that highlights their offerings — home loans, loan against property, and more — while reinforcing the brand’s values in a way that resonates with the target audience.
Making every post count,
every post relatable
Creating a unified visual language that reflects the brand’s persona goes far beyond just brand colours – the ideas, tonality of words, thoughts behind the stories, and ‘home’ element in each creative is aimed to bring in maximum returns and recognition for the brand.
Crafting a celebrated
brand across India
By combining the Indian festive spirit with the brand’s personality, we capitalize on opportunities to bring BHFL in the spotlight throughout the year. From quirky posts and festive wishes, to ad hoc, quick-witted topical posts, we ensure that the company remains a part of celebrations in every important event and happening that resonates with the emotions and sentiments of its audience.
