Overview
Established in the year 2020, Coco Sattva has become one of the most prominent and leading suppliers and exporters of Coconut and Coconut products in India. With Pollachi Coconuts becoming a hot property in recent years and many new entrants in the coconut export business in India, Coco Sattva was seeking to establish its brand – and that’s when they approached Velocita.
Case Timeline
2020
Brand
Coco Sattva | Stationary, Brand Guidelines, Packaging
Company
Established in
year
2020
Supplier & Exporter of
Pollachi Coconuts.
for very high client satisfaction but are
cost-effective at the same time.
We have been in the field of coconut cultivation for many decades. Being a family business, we know the intricacies involved in producing the best products that not only score high in terms of nutritional content but also have an amazingly long shelf-life.
The products we export range from tufted coconuts to husked and semi husked coconuts. We have the facility to undertake bulk options all year round to different countries the world over. We also undertake long-term contracts with various shipping companies. This has allowed us to provide the most reasonable rates while shipping, handling and documenting our products. We have a massive packing unit of 50000 square feet, maintained under strict guidelines and supervision. Our shipment and export dealings are fully transparent, thereby, helping us gain client’s trust and satisfaction. We are renowned for delivering our products on time.
We work in tandem with agricultural experts and allied professionals in order to take our products to a whole new level.
Unearthing the brand:
A deep dive
In an oversaturated market, Coco Sattva needed to standout from the pack as a top-tier coconut manufacturer and exporter. The goals at the outset for Velocita were to create a distinct brand styleguide for this organic coconut manufacturer and exporter and to bring the product packaging design for it’s range of products to life.
Primary color
palette
Shades of logo – Coco Sattva
Secondary color
palette
Secondary shades for web + print
Logo & Typography
Minimum Logo Sizes
Whenever you use the logo, it should be used with a minimum height of 12 mm.
The Clearspace
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Full logo: minimum height 12 mm
Logo symbol:
minimum height 12 mm
Full logo symbol
Logo symbol
Our Approach
Because Coco Sattva wanted a high-end look, we kept the branding very clean, minimal, and modern. Unlike most brands, we limited the amount of content and used the power of negative space, a lot of coconut green, shades of grey, silver and off white to create a sense of minimalism and visible luxury. Furthermore, a shades of green colour palette was established for the core branding along with a colourful secondary pallette for web & print usage. As a result, the vibrant packaging illustrations created really popped against the softer visual system.
Reverse on black
Logo black
Reverse on logo color
Logo white on grey
primary
typeface font
sf pro display
the
SF PRO – Display
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secondary
typeface font
roboto
the
web
Roboto
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