Overview
NICE is one of the leading IT companies that empowers organizations to enhance customer experiences through its advanced open cloud platform, CXone Mpower.
The platform seamlessly handles millions of daily interactions across voice, digital channels, and AI-driven chatbots, streamlining complex customer journeys on a unified system.
Our collaboration with NICE targets 3 goals:
to build a strong employer brand
to optimize recruitment efforts by expanding the talent pool while reducing costs and effort;
and to authentically showcase their dynamic, inclusive, and vibrant workplace culture
Case Timeline
2023 – Present
Brand
Nice | Employer branding, social media marketing, paid campaigns, videos
Building a winning employer brand
The brief was to create a distinctive employer brand identity — one that would not only attract top talent but also resonate with their dynamic workplace culture. Keeping this in mind, we create content that reflects their values, innovation, and people-centric approach.
To bring their employer brand to life, we focus on designing visually appealing and dynamic social media campaigns that resonate deeply with Gen Z talent. Understanding their preference for vibrant, relatable, and fast-paced content, we adopt an energetic tone of voice paired with bold, modern graphics that capture the essence of Life at NICE.
Making NICE a magnet for the best and brightest talent
By leveraging social media content and recruitment ads, we are supporting and optimizing the recruitment efforts and ensuring a stronger alignment between NICE’s values and the candidates brought on board.
Each creative consistently reflects the values and culture at NICE through a unified visual language and tone of voice.
Every piece of content resonates deeply with the right talent, creating a strong and authentic connection. We are successfully attracting an increasing number of candidates who align with the dynamic and inclusive environment at NICE.
Showcasing a vibrant workplace culture
NICE’s social media page, conceptualised and created by us, has grown to 12.5K followers, with strong engagement and a visually consistent representation of life at NICE.
Through content focusing on employee well-being initiatives, work-life balance, and a collaborative environment, we project NICE as a place where talent thrives. By spotlighting achievements in cutting-edge tech and the company’s commitment to nurturing future leaders through strong ties with academia, we highlight the potential for growth at NICE.
By weaving subtle brand elements into topical posts, we ensure brand connect and recall at all times.
