Overview
As the agency tasked with conceptualizing, shooting, and editing the launch video for the Yale Luna Pro Smart Lock, we set out to reflect the lock’s sophistication and innovation. Our primary objective was to balance the sleek aesthetics of this premium product with its robust security features, highlighting its cutting-edge design and functionality.
Case Timeline
2023 June
Brand
Yale | Concept and Script, Video Production, Artist Management, Post Production
Objectives
In the video, we focused on visually communicating the luxury of the product, capturing the lock’s off-centered design and seamless integration into modern homes. The goal was to elevate the lock from just a security device to a design statement—one that enhances both the look and functionality of a home. Through a mix of elegant lighting, refined camera angles, and a focus on materials, we emphasized the premium quality of the Yale Luna Pro, ensuring it appealed to a discerning audience looking for both style and security.
We meticulously planned every frame to capture the lock’s refined finishes and multiple access options—fingerprint, PIN, RFID, and manual key. The smooth, effortless operation of the lock was depicted through slow-motion shots, further enhancing its high-end appeal. The video’s pacing, along with soft ambient lighting and luxurious home settings, created a sense of elegance and exclusivity.
The overall execution aimed to underscore the Luna Pro’s status as a premium product, one that stands at the intersection of style, security, and family-friendly functionality. Our approach delivered a polished, high-quality visual experience that matched the product’s own sense of class and sophistication.
Behind The Scenes
