by vbctt-indiaA pre-launch GCC and a 200-plus headcount centre scaling into new functions are not buying the same thing, even if both call it “employer branding.”
by vbctt-indiaScale used to be the headline number for India’s GCC sector. In 2026 it isn’t anymore — 2,117 centres and 2.36 million professionals,...
by vbctt-indiaHiring top talent is becoming increasingly competitive. While companies invest heavily in recruitment marketing and employer branding,...
by vbctt-indiaSetting up a Global Capability Centre (GCC) in India is a milestone. But here is a hard truth most GCC setup guides skip entirely: your...
by vbctt-indiaIndia has become the world’s largest hub for Global Capability Centers (GCCs), with over 1,800 centers driving innovation across AI, cloud...
by vbctt-indiaThis guide walks you through every layer of building, running, and measuring recruitment marketing campaigns that actually fill roles — from...
by vbctt-indiaMost Indian companies treat their BRSR section as a compliance obligation to be survived — a dense appendix of tables and disclosures that gets...
by vbctt-indiaA practitioner’s guide to visual storytelling, hierarchy, and brand communication in corporate sustainability reports — with examples from...
by vbctt-indiaNeglecting office branding weakens brand identity by creating an incoherent and untrustworthy image, which confuses customers, hinders...
by vbctt-indiaIn today’s competitive business landscape, companies are no longer recognized only by their products or services—they are remembered by the...